Infertiles! FRERs! A match made in heaven!
I don't have a beef with the concept (it's actually quite brilliant, from a media/branding POV) and I haven't watched any of the episodes or even looked at the site. But I just had to share this quote from the NYTimes article on the series, which should elicit a snort from anyone who's had to allocate a special area of the medicine cabinet for HPTs:
Ms. Feldman [vp for marketing at First Response] said that while their customers are evenly split among those wanting a positive and negative result, “hopeful positives buy more boxes and use more sticks.”
(I also thought of the Serono ads Julie wrote about, where the husband is showing us his wife's gigantic stash of HPTs stacked and squirreled away in every spare inch of their home...)